Social Media Management
Most business owners know that they need a social media presence but they aren’t sure how to use this powerful tool to their full advantage.
As with any marketing endeavor, the end goal should always be increased sales. We work with you to create a social media strategy to increase your industry influence and grow your sales.
Calls to Action
The Right Platform
Social media is a very visual place where the style and esthetic appeal of your posts has a significant impact on the reaction of your audience. We work with you to:
- Define a style and tone that reflects your vision.
- Build a strategy that will differentiate your posts from others in your industry.
- Create a custom esthetic for your social media posts.
You don’t need a million followers to grow a successful social media account. But you do need engaged followers who are active members of your target market.
Calls To Action
Calls to Action are written directions for your audience directions to take the next step after viewing your post and reading your caption.
If you don’t provide your audience with a clear path to buy your product or service, they will have no idea how to buy your product or service! Your social media posts will drive your audience to:
- View your profile to either follow you or click a link
- A blog post, landing page, product, or another lead magnet.
- Encourage them to engage with you through direct messaging or commenting.
- And so much more!
The right Call To Action will vary from post to post and marketing campaign. But the important thing to remember is that you must provide your audience with a clear next step.
Hashtags are one of the best tools you can use to grow your social following. Knowing how, when, where, and which hashtags opens up your posts to new audiences. Your hashtag strategy should:
- Relate to your industry
- Relate to your target audience
- Provide you with opportunities to get noticed
- Change as your social following grows
Knowing how to hashtag your posts requires strategy and experimentation. But together, we can grow your social following to find new audiences using hashtags.
The Right Platform
It’s not always easy to know which social media platforms are the right ones to showcase your business. The right platform often depends upon your target audience and your industry.
We help you:
- Choose the right social media platforms to reach your ideal audience
- Understand the data related to your posts
- Update and alter your strategy based on your data
- Share “best practices” for each platform
Choosing the right social media platform puts your company in front of the right people. We help you make sense of the many different platforms available.