3 Reasons Why Your Marketing Matters

Promote Your Purpose

“People don’t want what you make. They want the way it will make them feel, and there aren’t that many feelings to choose from.”  – Seth Godin

When your business is purpose-driven, you give your customers a deeper meaning to their purchase. 

A purpose not only gives you greater motivation to wake up each day and grind, but it shifts your marketing message from “buy this” to “do good.” 

Your message will be felt instead of ignored. Your audience will be more compelled to share it and feel connected to it. 

Build Relationships

“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.”  -Patricia Fripp

Advertising lets the world know that your product or service exists. Marketing goes step further, to teach your prospective customers about how your product or service will benefit their lives.

Marketing begins with advertising and follows customers through the whole buying process.

When your marketing is done correctly, your customers will walk away feeling WOWED and compelled to share their experience with their friends and family.

Even in the digital world, it’s possible to create a customer experience that builds a strong relationship.

Change Lives

“Never assume people understand how your brand can change their lives. Tell Them!” – Donald Miller

When you combine a purpose with a product that provides a solution for your customer, it is not an exaggeration to say that you are changing their lives.

Think back through your life and consider why you are very loyal to some brands? Is it because they offer a product that no one else can provide? Or, is it because of the way they made you feel?

When you interact with your customers, in person or through your digital presence, you are touching them emotionally. Let’s help them to feel better about themselves and their lives.

Doing so can be life changing!