5 Reasons to Automate Your Social Media For Success
Many people are overwhelmed by the idea of managing their own social media accounts. But with software applications like MeetEdgar, small business owners are able to simplify the management of multiple social media accounts to grow their business without confusion and overwhelm.
MeetEdgar is one of my favorite automated social media applications that I have used to grow a loyal and engaged following on multiple social media channels. I am not only a user of MeetEdgar, but I am also an affiliate partner and I have added affiliate links to this post.
The top 5 reasons why you should be automating your social media are as follows:
People who run successful social media accounts are very good at being consistent with their content creation and sticking to a defined strategy. So much of their success comes from planning ahead and knowing what, when, and where to post their content.
With automated social media software, like MeetEdgar, you’re able to plan in advance the what, when, and where of your social media posts. You simply upload your graphics or videos, write out your captions, and add hashtags. You can then set the time, day, and account you’d like to post it to. With this strategy, you are going to see consistent growth in your social media followers just by being consistent and timely.
Some people spend one day a week setting up their posts for an extended period of time. This frees up the rest of your week to do all of the other necessary tasks required for you to run a successful business.
Not only can you automate your posts, but with MeetEdgar, they help you “build a bottomless library of evergreen updates,” taking your categorized posts and sharing them when you want them to.
One of the most overwhelming aspects of managing social media accounts is keeping up with multiple platforms. For me, I post on LinkedIn, Instagram, Facebook, and Pinterest. If I were to post individually to each platform each day, I would end up spending over an hour uploading, writing, and hashtagging. That’s at least 5 hours a week dedicated to posting on social media.
However, with software like MeetEdgar, you can manage all of your social media accounts in one place. I can create similar posts with minor changes to suit the audience and style of each platform at one time.
I can also use my MeetEdgar dashboard to see the success of each account all in one place without having to log in to each account individually.
Repurpose Your Content
So much time and hard work goes into creating your social media posts. It’s a shame to only use your content once. As your audience grows, it’s okay to repost content, especially if that content generated good engagement initially.
With MeetEdgar, your content is intuitively repurposed for you so that you can set it and forget it. You can categorize each post as you add it to your account. You can decide which categories should be posted each day of the week. From there, MeetEdgar will carefully choose your content and post them automatically.
One of the most time-consuming and challenging aspects of managing a social media presence is coming up with content ideas.
According to MeetEdgar, you can use their application to generate ideas. They ask, “Ever get social media writer’s block? Edgar’s got you covered! Just plug in a link – he’ll scan it for quote-worthy text and automatically generate social updates you can use.”
Marketing is an experimental science – meaning, you put your ideas out there for your audience and then you study how they respond. This is especially important when it comes to using your social media to grow your business. You want to make sure that the content you are spending time creating is going to provide you with a return.
With MeetEdgar, you can “track history and performance data for everything you post, so you can check in when it fits your schedule and catch up in minutes with a distraction-free dashboard.”
MeetEdgar provides you with the opportunity to do A/B testing, link tracking, and more so you can see what your audience responds to best.
And all of this can be done right from your account dashboard.
Social media management doesn’t have to be overwhelming. As small business owners, we are provided with so many amazing tools that can help us to stay organized and current with digital marketing trends. We fall behind our competitors when we stop trying and give in to the feelings of overwhelm.