Why Your Website Matters
Your Digital Headquarters
Your website is not just a holding place for your phone number and email address. Your website is your “Digital Headquarters” and is one of your most valuable marketing assets.
Your website matters because you want it to…
- Reflect your level of professionalism.
- Clearly state who you are, what you do, and who you serve.
- Display your company’s values and mission.
- Evoke emotion by setting a mood.
- Excite visitors to want to learn more.
- Collect leads and convert sales.
You want your website to be aesthetically pleasing to the eye, speak clearly to your visitors, and provide an option to connect with you or to buy. Doing so, turns it into a living, breathing sales associate – one that works 24 hours a day, 7 days a week!
It’s common for most websites to have a “contact us” form that sends a message to your basic email account. These messages can easily get lost in the overwhelming amount of emails coming into your inbox each day.
Instead, you want your website to be connected to a powerful Customer Relationship Management (CRM) app that not only captures contact information but also allows you to use your list to stay connected to your customers and prospects more efficiently.
Your Digital Reputation
What is the first thing you do when you learn about a business? You look them up online right? Your potential clients are doing the same thing! Take a moment to look at your current website. What does it say about your business?
There are some simple, but extremely important elements that you need to have in place to make sure that you are putting your best foot forward for your prospects.
- Make sure your website is mobile-friendly.
- Be very clear about who you serve, what you do, and how you do it.
- Keep your layout and copy minimalistic and clear.
- Incorporate reviews and testimonials.
- Provide a sample of your work if possible.
- Encourage your visitors to leave their contact information in exchange for something of value.
- Make a sale – whether it’s scheduling an appointment or the actual exchange of money.
Collect Contact Information
When you set up your website to collect contact information, you turn your site from a basic billboard into a working salesman.
A simple lead generation funnel allows you to “nurture” your prospects, guiding them along a buyer’s journey, building a trusting relationship with your customers, and allowing you to stay in contact with me longterm.
Most people won’t buy from you the first time they learn about your business. The key to making a sale is continuing education.
Your website should immediately share the “who, what, where, and how” of your business, but you nurture prospects by helping them to overcome their objections using a “lead generator.”
Lead generators are, for example, an ebook download, a PDF checklist, worksheets, workbooks, free courses, newsletters, etc…
It’s not enough to simply collect email addresses, however. For your list to have any value, you need to use your list by providing your subscribers with regular emails. You can do this using a Customer Relationship Management (CRM) system, like Keap or Hubspot.
Conclusion
Investing in your website will help you to grow your business. Digital marketing is essential to collecting leads and converting sales.
If you’d like to know more about how you can set up your website to grow your business, let’s talk. Schedule a consultation with us HERE.
If you’re a DIYer, check out my article, “How to Build a WordPress Website.”
